Engage communities to participate in tourism value chains for goods and services.

Foster entrepreneurial culture, investing in or mentoring young entrepreneurs and encouraging tourism related start-ups.

Invest in tourism development for job creation and economic development.

Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services.

Devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products.